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Support strong assessment potential with this comprehensive Cambridge A Level Business title. It was written to match the latest syllabus for first examination in 2016 (9609) and is endorsed by Cambridge International Examinations. Up-to-date and international case studies will support understanding of current business practice, preparing students for assessment and their future careers. Specifically designed to give students confidence in their studies, and in preparation for their examination, it covers all the key concepts in the latest syllabus. In addition, there is a free CD-ROM with interactive activities to reinforce understanding.