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Book Description

The media controllers use media more for entertainment and for the promotion of their business and get the masses to dance to their tunes. But there are underlying values too. The audience is made to think that they can’t do much, confronted with the big media. The quality of the media in any country is determined very much by the quality of the audience’s “response-ability”.
Aristotle said, “People get the kind of government they deserve.” In the same way we can only get the kind of media we really deserve.'

Book Details

ISBN 10 : 9553101569
ISBN 13 : 9789553101563
Author : Bernard Pardeepan Jesuthasan
Translator : -
Publisher : Sarasavi Publishers
Author2 : Bernard Pardeepan Jesuthasan
Language : ENGLISH

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Communication And Media Studies 2 - by Bernard Pardeepan Jesuthasan
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