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The media controllers use media more for entertainment and for the promotion of their business and get the masses to dance to their tunes. But there are underlying values too. The audience is made to think that they can’t do much, confronted with the big media. The quality of the media in any country is determined very much by the quality of the audience’s “response-ability”.
Aristotle said, “People get the kind of government they deserve.” In the same way we can only get the kind of media we really deserve.'